See Exactly Where Revenue Is Being Lost
A one-week diagnostic that maps your entire revenue flow, quantifies every leak, and delivers a prioritised intervention roadmap. If we find no improvement opportunities, you pay nothing.
What the RSA Covers
Revenue Stream Mapping
Complete segmentation of your revenue flows by source, product line, and customer segment.
Revenue Leakage Analysis
Quantified impact assessment of every leak across your revenue engine with severity scoring.
Funnel Diagnostics
Acquisition, conversion, and retention funnel analysis with benchmark comparison data.
Customer Lifecycle Analysis
Deep dive into CAC, LTV, payback period, and expansion metrics by cohort.
Pipeline Health Analysis
Stage velocity, deal quality assessment, and comparison against industry benchmarks.
Growth Constraint Identification
Discovery of the three critical constraints limiting your revenue growth.
KPI Definition
Alignment of leading and lagging KPIs tied directly to growth outcomes.
Market Benchmarking
Competitive positioning analysis and comparison against industry standards.
Growth Roadmap
Executive-ready prioritisation framework for phase-based implementation.
The RSA Process
A four-step journey from immersion to implementation
Immersion
CRM audit, historical pipeline data, conversion metrics, retention and expansion performance. We request raw data, not narratives.
Diagnosis
Revenue leak mapping by area. We apply the Revenue Waterfall framework, ICP Validation Matrix, and Funnel Math Reconstruction to identify the 3 critical growth constraints.
Readout
Executive Report with a prioritised roadmap. Every intervention scored on Revenue Impact, Implementation Speed, and Dependency. The top initiatives become Phase 1.
Decision & Proposal
Based on the diagnosis, we present an implementation proposal aligned with your real data. Your numbers define the scope, not our assumptions.
If the RSA finds no improvement opportunities, you pay nothing. That's our commitment to the rigour of our diagnostic process.
What You Receive
Complete deliverables portfolio
Revenue Architecture Findings
Revenue Waterfall Analysis
ICP Analysis & Validation
Five-Category Leak Map
System Audit Scorecard
Revenue Impact Matrix
Phase 1 Roadmap
Stop Guessing.
Start Engineering Revenue.
Book a call to discuss your revenue architecture. If we're the right fit, the first step is a Revenue Stream Analysis with a money-back guarantee.